Category Description

recognizes an institution that has demonstrated innovation in the conceptualization, development, and execution of content-led B2B marketing strategy. Critically, the content and content-led strategy must have improved overall marketing performance and business outcomes. Submissions must cite examples of innovativeness in content development and strategy as well as evidence of impact and effectiveness. Eligible content may be text-based (articles, reports, social posts), video or audio (podcasts). Please include links to the content.


Mandatory: Yes
Required: 1

Media Types Accepted

Media type: Image
File types: jpg, png
File size: Up to 20 Mb

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